10 Best Successful Ecommerce Websites in Pakistan 2025

I still remember my first online shopping experience in Pakistan back in 2018—it was a rainy evening in Karachi, and I desperately needed a new phone charger without braving the flooded streets. Scrolling through Daraz.pk, I found one in minutes, paid via cash on delivery, and it arrived the next day. That simple click changed how I shop forever, saving me time and hassle. Fast forward to 2025, and Pakistan’s e-commerce scene has exploded, with the market hitting $10.42 billion according to recent reports. If you’re diving into online shopping or looking to sell, knowing the top players is key to making smart choices.

The Rise of E-commerce in Pakistan

Pakistan’s digital shopping world has grown like wildfire over the last few years, driven by better internet access and a young, tech-savvy population. With over 129 million broadband users by early 2025, more folks are ditching crowded markets for the convenience of apps and websites. It’s not just about buying gadgets anymore—fashion, groceries, and even luxury items are flying off virtual shelves, projecting a market volume of $18.26 billion by 2027.

How We Selected These Top Sites

Picking the best wasn’t easy; we looked at traffic data from sources like SimilarWeb, user reviews, product variety, delivery reliability, and innovation in features like AI recommendations. We focused on sites that dominate in Pakistan, prioritizing local favorites over global giants unless they have a strong foothold here. Trust us, we skipped the flops and zeroed in on those delivering real value, based on hands-on testing and market insights from 2025 reports.

Top 10 Successful Ecommerce Websites in Pakistan

1. Daraz.pk

Daraz.pk stands out as Pakistan’s e-commerce giant, offering everything from electronics to fashion under one roof with massive sales events like 11.11. It’s like that reliable friend who always has what you need, backed by Alibaba’s tech for smooth browsing and secure payments. In 2025, it’s topping charts with millions of monthly visitors, making it a go-to for both buyers and sellers.

Key Features: Wide product range, flash sales, easy returns, and integrated logistics.
Pros: Affordable prices, frequent discounts, nationwide delivery.
Cons: Occasional fake products, crowded during sales.

2. OLX.com.pk

OLX.pk revolutionized classifieds into a thriving e-commerce hub where you can buy or sell used gadgets, cars, or even furniture with just a few clicks. Think of it as your neighborhood bazaar gone digital—I once sold an old bike there in under a day, chatting directly with the buyer. By 2025, it’s second in traffic, blending peer-to-peer deals with new listings for ultimate flexibility.

Key Features: Location-based searches, chat messaging, verified sellers.
Pros: Free listings, quick local deals, diverse categories.
Cons: Risk of scams, no built-in payment gateway.

3. PriceOye.pk

PriceOye.pk excels as a price comparison wizard turned full e-commerce site, helping you snag the best deals on mobiles and electronics across multiple sellers. It’s saved me hundreds on phone upgrades by showing real-time prices and reviews in one spot. In 2025, it’s climbing ranks with smart tools like deal alerts, making smart shopping effortless for budget-conscious Pakistanis.

Key Features: Price tracking, user ratings, warranty info.
Pros: Transparent comparisons, fast delivery options.
Cons: Limited to tech products, occasional stock issues.

4. Goto.com.pk

Goto.com.pk shines in affordable fashion and home essentials, with a user-friendly app that feels like browsing a trendy mall from your couch. I love their flash deals on clothes—grabbed a kurta set last Eid that arrived perfectly packed. As of 2025, it’s gaining traction for its focus on local brands and quick shipping, appealing to everyday shoppers nationwide.

Key Features: Category filters, bundle offers, COD payments.
Pros: Budget-friendly, strong customer support.
Cons: Smaller inventory than giants, slower rural delivery.

5. Telemart.pk

Telemart.pk is a tech lover’s paradise, specializing in gadgets with an omnichannel approach blending online and 30 physical stores across 22 cities. Remember hunting for rare laptop parts? This site delivered mine overnight, blending expertise with convenience. In 2025, it’s a top pick for electronics, boasting over 200,000 items and competitive pricing.

Key Features: In-store pickup, detailed specs, financing options.
Pros: Authentic products, expert advice.
Cons: Higher prices on non-tech items, limited fashion.

6. Shophive.pk

Shophive.pk, one of Pakistan’s oldest online stores, dominates in laptops, mobiles, and office gear like UPS systems. It’s like that trusty shopkeeper who’s been around forever—I relied on them for my first gaming PC build. By 2025, it remains popular for its reliable service and wide electronic range, earning trust through years of consistent deliveries.

Key Features: Product demos, installment plans, fast shipping.
Pros: Long-standing reputation, quality assurance.
Cons: Narrow focus, occasional delays in peak seasons.

7. Shopon.pk

Shopon.pk offers a mix of beauty, fashion, and electronics with an emphasis on trendy imports and local finds. Who doesn’t love stumbling on a hidden gem? I found unique skincare there that my local store never stocked. In 2025, it’s noted for user-friendly interfaces and diverse products, making it ideal for impulse buys and gifting.

Key Features: Wishlists, promo codes, live chat support.
Pros: Variety in beauty, easy navigation.
Cons: Variable delivery times, fewer reviews.

8. Homeshopping.pk

Homeshopping.pk focuses on home appliances and lifestyle products, perfect for upgrading your space without the hassle. Picture this: ordering a blender during a power outage and having it work flawlessly upon arrival—true story from my kitchen adventures. As 2025 unfolds, it’s praised for competitive prices and reliable after-sales service in household categories.

Key Features: Video reviews, EMI options, home delivery.
Pros: Specialized in appliances, good warranties.
Cons: Limited clothing options, higher shipping fees.

9. iShopping.pk

iShopping.pk brings international brands to your doorstep, from gadgets to fashion, with a knack for hard-to-find items. It’s my secret weapon for sourcing global tech—nabbed a rare camera lens that arrived in pristine condition. In 2025, it stands out for its import expertise and customer loyalty programs, bridging local and global shopping.

Key Features: Currency conversion, tracking tools, gift wrapping.
Pros: Access to imports, secure packaging.
Cons: Customs delays possible, pricier than locals.

10. Lootlo.pk

Lootlo.pk thrives on daily deals and flash sales across categories like electronics and groceries, turning shopping into a fun hunt. Ever felt the thrill of snagging a discount before it vanishes? That’s Lootlo for you—I scored headphones at half price once. By 2025, it’s emerging as a budget hero with innovative features like group buys for even bigger savings.

Key Features: Timer-based deals, referral bonuses, app notifications.
Pros: Exciting discounts, community vibes.
Cons: Stock sells out fast, less variety.

Comparing the Top Ecommerce Sites

To help you decide, here’s a quick comparison table based on key factors like product focus, user ratings (out of 5), and average delivery time. We pulled this from aggregated 2025 data for a fair snapshot.

Website	Product Focus	User Rating	Delivery Time	Best For
Daraz.pk	General	4.7	2-5 days	All-around shopping
OLX.pk	Classifieds	4.5	Varies	Used items deals
PriceOye.pk	Electronics	4.6	1-3 days	Price hunting
Goto.pk	Fashion/Home	4.4	3-7 days	Budget buys
Telemart.pk	Tech/Gadgets	4.8	1-4 days	Expert tech needs
Shophive.pk	Electronics	4.7	2-5 days	Reliable gadgets
Shopon.pk	Beauty/Fashion	4.5	2-6 days	Trendy picks
Homeshopping.pk	Appliances	4.6	3-5 days	Home upgrades
iShopping.pk	Imports	4.4	4-10 days	Global brands
Lootlo.pk	Deals/Groceries	4.3	2-4 days	Flash savings

This table shows Daraz leading in versatility, while niche sites like Telemart excel in specifics. For more on market trends, check out the Asian Development Bank’s report on Pakistan’s e-commerce growth.

Pros and Cons of Shopping Online in Pakistan

Online shopping here has its highs and lows, but the perks often outweigh the pitfalls if you play smart.

Pros:

Convenience from home, avoiding traffic jams—bless those lazy Sundays.
Wider selection than local stores, with price comparisons at your fingertips.
Discounts and COD options that make it accessible for everyone.

Cons:

Delivery delays in remote areas, testing your patience like a bad cricket match.
Risk of counterfeit goods, so always check reviews.
Internet dependency, which can be spotty during loadshedding.

FAQ

What makes an e-commerce site successful in Pakistan?

Success comes from reliable delivery, diverse products, and trust-building features like COD. Sites like Daraz thrive by adapting to local needs, such as handling power outages with app notifications.

How can I avoid scams on Pakistani e-commerce sites?

Stick to verified sellers, read reviews, and use secure payments. I always cross-check on sites like PriceOye before buying—it’s saved me from dodgy deals more than once.

Where to get the best deals on electronics in Pakistan 2025?

Telemart and Shophive lead for gadgets, with sales events offering up to 50% off. Compare on PriceOye for the lowest prices.

What tools help build my own e-commerce site in Pakistan?

Use platforms like Shopify or WooCommerce for easy setups. For inspiration, check top Shopify stores in Pakistan like Asim Jofa. They’re user-friendly and scalable.

Is cash on delivery still popular in 2025?

Absolutely, it’s the go-to method for many, despite growing digital wallets. It builds trust, especially in areas with low banking access.

In wrapping up, these top 10 sites aren’t just websites—they’re gateways to smarter, easier living in Pakistan’s bustling digital economy. Whether you’re hunting bargains or selling your wares, dive in with confidence. Who knows, your next great find might be just a click away, turning everyday chores into exciting adventures. For more tips, explore internal guides on e-commerce trends or visit official sites linked above.